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☆ How to find water when you're lost in the desert
  + stars: | 2023-08-21 | by ( Jenny Mcgrath | ) www.businessinsider.com   time to read: +3 min
Containers can help collect moisture that forms overnight. That's why it's important to know, ahead of time, where the most likely water sources in a desert may be hiding. Prickly pear Opuntia basilaris in bloom in spring in the desert in Joshua Tree National Park California. Education Images/UIG via Getty ImagesThe University of Nevada, Reno, suggests wearing leather or rubber gloves and using tongs to harvest a prickly pear cactus. In reality, you're probably not in a situation where you're going to go through all that work, so if you find a prickly pear just be extra careful while harvesting and peeling the skin.
Organizations: Service, Phoenix, Getty, The, of Nevada, Independent Locations: Wall, Silicon, Joshua Tree, Park California, Reno
☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
  + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com   time to read: +4 min
Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.
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